AI Insights · Timothy · April 2025
Top 5 Fashion Games on iOS in Russia: Q1 2025 Performance
Explore the performance trends of the top fashion games on iOS in Russia during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top five fashion games on iOS in Russia showcased diverse performance metrics. Here's a closer look at how each app fared during this period.
Project Makeover from Magic Tavern, Inc. saw a peak in weekly revenue at about $6.1K in mid-March, though it ended the quarter at around $4.2K. Weekly downloads fluctuated, hitting a high of 7.2K in early January and closing the quarter with a rise to 5.1K. Active users showed a declining trend from 55.1K to 28.2K by the end of March.
SuitU: Fashion Avatar Dress UP maintained a consistent revenue stream, peaking at $5.2K in mid-March. Downloads began at 6.3K and ended with a decrease to 2.2K, while active users varied slightly, finishing the quarter at 5.3K.
Avatar Life - love & bit gacha experienced a steady revenue increase, reaching $4.1K at the end of March. Downloads decreased steadily from 2.3K to 1.5K, while active users dropped from 17.7K to 12.8K.
Life Makeover had a notable increase in revenue, peaking at $2.5K in early March. Downloads rose significantly toward the end of the quarter, from 0.4K to 2.2K, while active users decreased from 1.3K to 0.7K.
Lastly, Fashion Journey : Merge Story showed consistent revenue, peaking at $1.2K in mid-March. Downloads began strong at 7.5K in January but tapered to 0.6K by March's end. Active users remained relatively stable, ending the quarter at 19.3K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
